Happy New Year from REALscore.com! Are you prepared for success in your dental practice in 2017? With the start of a new year, it’s time to take a fresh look at your business plan. What steps are you going to take to ensure that your dental business is thriving? Are you happy with the growth that occured in 2016? What due diligence needs to happen to take the next step toward reaching your practice goals?
A key to knowing where you are going is to know where you are at. As part of your Location Strategy, you need to know your competition and demographics…not what you “think” you know, but current, reliable, accurate data that will allow you to competently analyze your market.
- What is the competition in your area? Dental practices open, change locations and close at a surprising rate. In a high growth area, you may be underestimating the number of new practitioners that have set up shop in your target market area. Don’t be complacent about the competition. It can affect both your existing patient base and potential patient recruits.
- How long has it been since your checked the demographics in your market to understand what changes need to be made to your marketing plan? In our highly mobile culture, population statics are not static! Incomes flucuate. Real estate values rise and fall. All of these demographic factors affect your bottom line.
REALscore provides a world-class Demographic & Practitioner to Population Report that gives you the baseline information you need to determine your competition and demographics and assist you in updating your business and marketing plans. Click on this link to see more information and a sample of the REALscore Demographic & Practitioner to Population Report:http://store.realscore.com/ProductDetails.asp?ProductCode=DC09.
Wishing you a successful 2017!
Laura, REALscore Director of Operations